Wholesale

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The NICU Notebook® can help families feel active in their baby’s care, giving them a structured yet personal way to record daily progress.

It includes a milestone tracker, space for notes and observations, and insights from a NICU parent who has been there. Daily activities like diaper changes and feeding schedules are built into the design, helping families stay involved even when everything feels out of control. A weekly recap section provides space to reflect and track changes over time.

One notable detail is that The NICU Notebook® doesn’t assume who is writing in it. Not every NICU baby has their mother at the bedside, and not every parent wants to be called “Mama.” Whether it’s Dad, a grandparent, or another caregiver keeping track, every family deserves a place to document their baby’s journey in a way that feels right for them.

Many NICUs have introduced Family-Centered Care, ensuring parents feel more involved in their baby’s journey. The NICU Notebook® gives families a tangible way to organize their thoughts and feel like team members, not just visitors. It is more than a keepsake. It is a tool meant to empower them during one of the most difficult times in their lives.

If your hospital’s gift shop, NICU, or organization is looking for ways to offer even more support to NICU families, please complete the contact form below for more information on our wholesale options.